Paramount Rx will be showcasing the benefits of a prescription discount card program at the National Association of Chain Drug Stores (NACDS) Total Store Expo taking place August 22 – 25 in Denver, Colorado. Paramount Rx subject matter experts will be on hand at booth #1844 to discuss how tailored and consumer-driven programs can help generate brand and customer loyalty, increase revenue and strengthen community goodwill.

With a national network of over 54,000 participating pharmacies, Paramount Rx established its prescription discount card program model in an effort to enhance the relationship between individuals, businesses and the pharmacy industry. Providing valuable resources to assist the millions of Americans who are either uninsured or underinsured, the programs help partners drive awareness, loyalty and new business opportunities while giving back to their communities.

“In an effort to increase customer loyalty and meet people’s evolving health care needs, pharmacies and businesses continue to look for new ways to launch programs and expand current initiatives,” said Mike Sallusto, executive vice president of Paramount Rx. “By giving people an easier path to affordable prescriptions, the Paramount Rx prescription discount program is designed to provide value for all parties involved in the prescription transaction – aligning the financial needs of a struggling consumer with business-side objectives.”

Paramount Rx has established a variety of discount programs to help participants save millions of dollars off the retail price of prescription medications. Paramount Rx also hosts online tools and resources to help card users locate a partnering pharmacy, research drug pricing and availability and access mail order services.